Turnstile in NIKE advertising campaign

What if a turnstile doesn’t control access, but steals the show?

We supply turnstiles every day. For construction sites. For distribution centres. For sports complexes. Functional, reliable and sometimes quite impressive. But then creative agency Jelier & Schaaf called with a question we had never been asked before:

‘Can you supply a turnstile for our new Nike commercial?’

Not for security. Not for a site. But as a prop. On screen. In the middle of a large-scale campaign around the 2025 Women’s European Football Championship. Then we knew: this is not a standard job.

Anyone familiar with Jelier & Schaaf knows that their work is anything but ordinary. Every production is a statement. Conceptually strong, visually daring, and always with a twist. In this case: a turnstile as a metaphor for entering, breaking through, and claiming your place. Literally. Figuratively. Visually unmistakable. And yes, we joined in.
With advice on the right type. The right colour. The right look.
The result? An advertising campaign full of energy, symbolism, and style.

An access solution with a starring role. We don’t see that every day. But as far as we’re concerned: more often, please.